Casual photography for any - or no - occasion.
Life as we understand it is a series of moments stretched out across the vast tapestry of time. We are born and, as we age, we will live, and laugh, and cry, and love. These moments will exist as the briefest twinkle on the surface of that tapestry of time. Photography is unique in that it can almost literally capture a moment as it occurs. Not as a reflective thought or retrospective analysis. Not through the hazy recollection of emotion or the rose tinted mirror of nostalgia. Photography literally captures and stores the light that blinks and fades during, creating a permanent record of a time that will never come again.
A great photograph can connect you through time and space to those moments that flicker and fade away. Those moments can't be planned. At best you can create the space and conditions for them to occur, but mostly you just have to get lucky enough to be in the right place at the right time.
You don't need a big occasion or special event to come along to decide you want to capture one of those special moments. These moments can happen at any time, so the right time to hire a photographer is any time you don't wan't to let those moments get away.